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By Sunil Chopra, Peter Meindl

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Com as a separate company, whereas Borders uses Amazon to fulfill its online orders after initially trying to operate an online business. In the case of Barnes & Noble, the retail store and the online supply chains share warehousing and transport ation to some extent. co m was not visible in any Barnes & Noble bookstore . Several questions arise concernin g how Amazon is structured and how traditiona l bookselle rs have responded : 1. Why is Amazon building more warehous es as it grows? How many warehouses should it have and where should they be located?

Supply chain. 3. Discuss the importa nce of expandi ng the scope of strategic fit across the chain n Chapte r 1, we discuss what a supply chain is and the import ance of supply supply define we , chapter this In . design, plannin g, and operati on to a firm's success y's compet ichain strateg y and explain how creatin g a strategi c fit betwee n a compan discuss the also tive strateg y and its supply chain strateg y affects perform ance. We a comimport ance of expand ing the scope of strategi c fit from one operati on within pany to all stages of the supply chain.

The CRM wheth er they are at the custom er or suppli er interfa ce or en the firm and the custom er macro proces s consis ts of all proces ses at the interfa ce betwe The ISCM macro proces s consis ts that work to genera te, receive , and track custom er orders . work to plan for and fulfill cusof all supply chain proces ses that are intern al to the firm and proces ses at the interfa ce chain tomer orders . The SRM macro proces s consis ts of all supply select suppli ers and then source betwe en the firm and its suppli ers that work to evalua te and goods and service s from them.

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