Download Media Convergence Handbook - Vol. 1: Journalism, by Artur Lugmayr, Cinzia Dal Zotto PDF

By Artur Lugmayr, Cinzia Dal Zotto

The Media Convergence guide sheds new mild at the complexity of media convergence and the similar enterprise demanding situations. impending the subject from a managerial, technological in addition to end-consumer point of view, it acts as a reference e-book and academic source within the box. Media convergence at company point might suggest reworking enterprise versions and utilizing multiplatform content material creation and distribution instruments. despite the fact that, it really is proven that the implementation of convergence ideas can in basic terms be successful whilst expectancies and aspirations of each actor concerned are taken under consideration. Media shoppers, content material manufacturers and bosses face diverse demanding situations within the technique of media convergence.

Volume I of the Media Convergence guide encourages an lively discourse on media convergence via introducing the concept that via common viewpoint articles and addressing the real-world demanding situations of conversion within the publishing, broadcasting and social media sectors.

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Extra info for Media Convergence Handbook - Vol. 1: Journalism, Broadcasting, and Social Media Aspects of Convergence

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McLuhan, M. (1969). Counterblast. London: Rapp Whiting. McLuhan, E. (2008). Marshall McLuhan’s theory of communication: The yegg. Global Media Journal-Canadian Edition, 1(1), 25–43. , & Fiore, Q. (2002). The medium is the massage. An inventory of effects. Corte Madera: Gingko Press. , & McLuhan, E. (1978). Multi-media: The laws of the media. The English Journal, 67(8), 92–94. , & McLuhan, E. (1988). Laws of media. The new science. Toronto: University of Toronto Press. Orozco Gomez, G. (2007). Comunicaci on social y cambio tecnol ogico: un escenario de mu´ltiples desordenamientos.

It redefined how we communicate with one another: not by phone only but via a web of interconnected service and social network applications. It will be the hypothesis of this book chapter that the convergence in technology drives the economic, social, cultural and global convergences, creating in turn the media convergence of today and the years ahead: the Second (2nd) Convergence. This 2nd Convergence is melding technology, business models, social networks and culture and catalyses media and story telling innovation.

Let’s return to McLuhan for a moment. Quite simply, the tetrad developed by the McLuhans works on a considerable basic structure and upon the four fundamental tenets that function as a single cog, creating what we would later call the tetradic movement. The tetrad constitutes, from the beginning on, a dynamic system which explains the way in which arti-facts “come to life”—if we are allowed to use such idiom— right at the center of interdependent wholeness. McLuhan and McLuhan (1988) state: “Our laws of media are observations on the operation and effects of human artifacts on man and society, since a human artifact ‘is not merely an implement for working upon something, but an extension [.

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