Download Digital Stractics: How Strategy Met Tactics and Killed the by Chris Outram PDF

By Chris Outram

3 yr approach horizons are meaningless in a electronic international the place the surroundings alterations each day – your method must develop into tactical and adjustments in strategies have to immediately feed alterations in procedure. you wish Stractics.

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Nowadays, examples of how money can be made abound. g. gross margin on sales, agency commissions/click-throughs, advertising, and service fees to name a few. All of them have limited applicability, however, unless you are capable of capturing and retaining customers/consumers. No wonder there is a preoccupation with customer-access models, data-mining and sophisticated loyalty schemes (to ensure consumer stickiness). Endgames A ne ll str ul ed ate fo tim to d gie s r t at he e e ecid co nd e a m ga n pa m ny e Let’s consider each of these “laws” in turn: All strategies need to decide an ultimate endgame for the company in terms of market development, market position, product/service portfolio, geographical spread, etc.

We discuss each of these below: Complementary/Enhancement Models In many traditional or conventional businesses, the ability to interact with consumers in the digital media can significantly add to the legacy proposition. The digital engagement with the customer can either deepen their understanding of the proposition and so enhance engagement, or alternatively add a new way of interacting to mutual advantage, thus increasing sales. Two examples of this are given below. 1. Consumer engagement. Many branded consumer goods companies have begun to wrestle to the ground the problem of how to use digital means to enhance their engagement with customers (retailers) and consumers (users).

E. ” 29 Everything Needs to Change – or Does It? As noted above, nirvana for a pure play is achieved when they can describe … An uplifting vision, How their model is unique and better than any other (sustainably), Their high market share not only of consumers (and their revenue) but also of scarce talent that makes their product great, How they translate this success into market leading returns. There are examples of companies that have achieved or appear to have achieved these lofty goals, for example, Google, Alibaba, Facebook etc.

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