Download Conferences and Conventions, Second Edition: A global by Tony Rogers PDF

By Tony Rogers

Supplying a complete, in-depth research of the overseas convention undefined, meetings and Conventions: an international moment variation examines the industry's origins, constitution, economics, profession possibilities, and destiny improvement. It additionally explains its hyperlinks with the broader tourism undefined. Now in its moment variation, it truly is choked with a wealth of latest foreign case reviews masking town of Melbourne, Queen Elizabeth II convention centre, London, Abu Dhabi, MCI crew, the Scottish Exhibition and convention Centre, Glasgow and crew San Jose, California. It additionally has new sections on:* marketplace segmentation and net advertising* convention and occasion budgeting* expertise and communications, from video conferencing to internet casting and pod casting* company social accountability and sustainable and eco-friendly occasions. meetings and Conventions: a world is illustrated with case experiences and examples from worldwide, together with nice Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, united states, Austria and lots of different locations. It additionally presents demanding and reflective questions on the finish of every bankruptcy in order that readers can attempt their wisdom and examine the problems raised, followed through useful assignments.Tony Rogers is govt Director of the British organization of convention locations and organization of British specialist convention Organisers, united kingdom * moment variation, now in complete color, is jam-packed with new case reports from Cyprus, India, Australia and Abu Dhabi (amongst others), in addition to new fabric together with net advertising and marketing, procurement and ROI and company social responsiblity* recommended via the British institutions of meetings locations and organization of British specialist convention Organizers * common, obtainable technique actively is helping the reader to soak up and comprehend info

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Additional resources for Conferences and Conventions, Second Edition: A global industry (Events Management)

Sample text

One of the ways in which this can be achieved is by giving delegates and participants a pleasant, positive experience of the destination in which the event is being held. This usually means showing delegates the most attractive, scenic parts of the destination in the hope that, by creating a memorable experience for them, many will return. Where this has been undertaken successfully, some delegates/attendees return as leisure visitors, often bringing their partners and families for a holiday or short break.

Davidson also makes clear that: the distinction between the two categories of tourism is further blurred by the presence of ‘accompanying persons’ alongside many business tourism events. Incentive travel often includes the husbands or wives of those selected for such trips. But also, it is not uncommon for those travelling to exotic destinations for conferences or trade fairs and exhibitions to take their spouses along and make a short holiday out of the trip. In such cases, the couple may prolong their stay in order to have the time to tour around the destination after the business part of the trip is over.

Corporate events can be of many different types and sizes. 2. It is worth drawing the distinction between internal and external events. ). External events are a vital part of Customer Relationship Management (CRM) strategies (see Chapter 4) with companies trying to build a longterm relationship with their key clients. 2 Main types of corporate meetings/events Annual general meeting (AGM) Board meeting/retreat Corporate hospitality/entertainment Exhibition/exposition Incentive travel Roadshow Product launch Sales conference Training course/seminar Technical conference Team-building event Symposium new product launches, or educational meetings explaining complex new products or upgrades (especially in the field of IT).

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