Download Career Opportunities in the Music Industry, 6th edition by Shelly Field PDF
By Shelly Field
This can be a exact consultant to more than a few occupation probabilities on the planet of song.
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It is a specified advisor to various profession probabilities on this planet of tune.
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Extra resources for Career Opportunities in the Music Industry, 6th edition
The individual needs to work with many of the other departments in the record company to obtain useful information and ideas for an advertising program. For example, the account representative may work with the promotion or publicity departments, putting together a total campaign that includes advertising, promotional appearances in record stores, and television and radio interviews. In this position, the individual must have the ability to know which types of advertising will be most effective for the money.
Promotion Staffer may be assigned a certain category of music—for example, R & B, pop, gospel, rap, etc. They are also assigned territories. There are a number of different markets in which Promotion People generally work. This is where they hope to “break” records. Promotion Staffers work closely with program directors, music directors, and disc jockeys in these markets. The first thing the Promotion Staffer does is to set up appointments with these station people. When the label’s Promotion Staffer goes on appointments he or she will bring a number of the label’s new releases.
Chances of landing a paying job with the label after the internship are good, too. Get a good education or solid training. Many of the things you will need to know for this type of position are taught in a school setting. You’re better off making any major mistakes working on an advertising project for school than directly on the job. If you can’t find a job in a record company’s advertising department, look into an advertising job in a nonmusic-oriented advertising agency. After you obtain some experience, try the record labels again.