Download Business Plans Handbook, Volume 12: A Compilation of Actual by Lynn M. Pearce (Editor) PDF

By Lynn M. Pearce (Editor)

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Read or Download Business Plans Handbook, Volume 12: A Compilation of Actual Business Plans Developeed by Businesses Throughout North America (2006) PDF

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Additional resources for Business Plans Handbook, Volume 12: A Compilation of Actual Business Plans Developeed by Businesses Throughout North America (2006)

Sample text

Many of the industry metrics are favorable: 28 • Average revenue for wand–bays has risen from $942 per month in 1991 to over $1,200 in 2004. 00 per car since 1991. • In–bay wash volumes have trended upwards from an annual average of 12,100 cars per year in 1991 to over 21,500 in 2004. • Exterior–only wash volumes have risen from an annual average of 51,000 cars per year in 1991 to 77,300 in 2004. 40 per car since 1991. • Full–service wash volumes have increased by 2,000 cars per year since 1991.

Of all the competitors, there are only four that are affiliated with a national chain, the rest are small independent firms. Having said this, when we called each of them to drop into our accountant’s office to offer their services we noted that only the four from the national chain had company vans. The rest of the companies said this was not required. We also noticed that based on their appearance and presentation, we would very quickly be able to take market share away from them. While we don’t want to underestimate our competition, we do believe that sales presentation and appearance will go a long way in selling our services to new clients.

The promotion will focus on the substantial cost savings as well as quick turnaround time. Gary’s time spent in sales will prove invaluable here. He knows his products and how to present them and himself. Armed with cost analyses of the various options his renovation services look really inviting. We must also look at the intangible to be marketed—the skill to create a one–of–a kind solution. The portfolio will assist, but the ability to listen and understand what a client wants and then deliver something a client falls in love with is a real factor here.

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