Download Built to Last: Successful Habits of Visionary Companies by James Charles Collins, Jim Collins, Jerry I. Porras PDF

By James Charles Collins, Jim Collins, Jerry I. Porras

"This isn't really a booklet approximately charismatic visionary leaders. it isn't approximately visionary product suggestions or visionary items or visionary industry insights. neither is it approximately simply having a company imaginative and prescient. it is a ebook approximately anything way more very important, enduring, and enormous. it is a booklet approximately visionary companies." So write Jim Collins and Jerry Porras during this groundbreaking e-book that shatters myths, presents new insights, and offers sensible assistance to people who wish to construct landmark businesses that stand the attempt of time.

Drawing upon a six-year learn venture on the Stanford collage Graduate tuition of commercial, Collins and Porras took eighteen really unprecedented and long-lasting businesses — they've got an ordinary age of approximately 100 years and feature outperformed the final inventory industry by means of an element of fifteen due to the fact 1926 — and studied every one corporation in direct comparability to 1 of its best opponents. They tested the corporations from their very beginnings to the current day — as start-ups, as midsize businesses, and as huge firms. all through, the authors requested: "What makes the really unprecedented businesses varied from different companies?"

What separates normal electrical, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their opponents? How, for instance, did Procter & Gamble, which started lifestyles considerably at the back of rival Colgate, finally be successful because the optimum establishment in its undefined? How used to be Motorola in a position to movement from a humble battery fix company into built-in circuits and mobile communications, whereas Zenith by no means turned dominant in something except TVs? How did Boeing unseat McDonnellDouglas because the world's most sensible advertisement plane corporation — what did Boeing have that McDonnell Douglas lacked?

By answering such questions, Collins and Porras transcend the incessant barrage of administration buzzwords and fads of the day to find undying features that experience always individual out-standing businesses. in addition they offer idea to all executives and marketers by means of destroying the fake yet extensively authorized concept that in simple terms charismatic visionary leaders can construct visionary companies.

Filled with thousands of particular examples and arranged right into a coherent framework of useful options that may be utilized through managers and marketers in any respect degrees, Built to Last offers a grasp blueprint for construction firms that may prosper lengthy into the twenty-first century and beyond.


Fundamentally changing the way in which the executives take into consideration long term luck, Built to Last has develop into a bible between CEOs and bosses at prestigious companies internationally.

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Additional info for Built to Last: Successful Habits of Visionary Companies

Sample text

Indeed, all companies have buildings; so discovering that 100 percent of the visionary companies have buildings tells us nothing valuable. 2 Founding Dates 1812 Citicorp 1837 Procter & Gamble 1847 Philip Morris 1850 American Express 1886 Johnson & Johnson 1891 Merck 1892 General Electric 1901 Nordstrom Median: 1902 3M 1903 Ford 1911 IBM 1915 Boeing 1923 Walt Disney 1927 Marriott 1928 Motorola 1938 Hewlett-Packard 1945 Sony 1945 Wal-Mart Please don’t take our harping on this point the wrong way.

Vision had received much attention in the popular press and among management thinkers, yet we felt highly unsatisfied by what we read. For one thing, the term “vision” had been tossed around by so many people and used in so many different ways that it created more confusion than clarification. Some viewed vision as about having a crystal-ball picture of the future marketplace. Others thought in terms of a technology or product vision, such as the Macintosh computer. Still others emphasized a vision of the organization—values, purpose, mission, goals, images of an idealized workplace.

Indeed, if there is any one “secret” to an enduring great company, it is the ability to manage continuity and change—a discipline that must be consciously practiced, even by the most visionary of companies. Fourth, there are many visionary companies out there, and they’ve found the book to be a welcome confirmation of their approach to business. The companies in our study represent only a small slice of the visionary company landscape. Visionary companies come in many packages: large and small, public and private, high profile and reclusive, stand-alone companies and subsidiaries.

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