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By W. Chan Kim, Renée Mauborgne
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Extra info for Blue Ocean Strategy
This may mean that informal networks receive little support relative to established project 31 ................. 15799$ $CH2 03-14-06 12:14:44 PS PAGE 31 32 T he Wi s d o m Network teams, departments, and functions that execute ideas. It may mean that resources are allocated to direct, short-term ways of making or saving money rather than to the less-direct, longer-term efforts of wisdom networks. Most people work in companies somewhere in the middle between the ideal scenario and one of extreme resistance to wisdom networks.
15799$ $CH1 03-14-06 12:14:48 PS PAGE 20 21 Experts-in-Hiding: The Nature of Knowledge in Companies 4. They grow their knowledge. Instead of resting on their laurels, wisdom networks should evolve; they may expand, divide, or even create new networks. A wisdom network may come up with a great idea, and that idea in turn becomes a launching pad for three more ideas on related topics. These new ideas may require new experts to join the network or may mandate the formation of an offshoot network. In either case, wisdom grows along with the networks.
This may mean encouraging people to take breaks from their regular routines to meet with other people, offering them meeting space, or paying for a dinner or breakfast if they choose to meet outside of working hours. It means capitalizing on information technology and letting people residing in locations that are far apart have virtual meetings about topics of interest to them. Paying attention to what is being discussed on the grapevine is also important. Management can hear what alarms people as well as where they sense that opportunities exist.